The numerous billboards that people could pass by as they travel on the road, go to the mall, airports, or just about any area that attracts a huge crowd could prove that...

In this age of technology, people are often made to believe that the print media will soon be obsolete. We tend to assume that all kinds of communication and marketing will only...

It is estimated that there are around 160,000 magazines published around the world in as many as 29 languages. Even though a large proportion of these magazines are not exactly setting the...

Your job as an author does not end with just writing books alone. You would need to work with the publishers and market your book too. Marketing will involve extensive media coverage...

It has been reported that there is widespread concern across the advertising industry that the standard of newspaper advertising has taken an irreversible slump in the last few years. Beyond a sluggish...

You probably have realized that banner advertising is one of the best forms of traffic generation you can possibly use on the Internet. In this article I want to show you exactly...

Television Advertising is one of the most effective means of generating awareness about a brand, service or business amongst the target audiences. For years, television has been an entertaining medium for the...

Radio advertising is a very effective way to get the name of your company and its services out on the airwaves. While people who watch television is more likely to change the...

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